• May 27, 2015

Using social media: DelCo woman uses Facebook to 'Bring ALDI to Grove' - Grove Sun - Delaware County Journal: Business

Using social media: DelCo woman uses Facebook to 'Bring ALDI to Grove'

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Posted: Friday, September 27, 2013 12:15 am | Updated: 2:41 pm, Fri Sep 27, 2013.

One Delaware County woman hopes the power of social media will convince a national grocery store chain to consider locating to Grove.

Earlier this month Jill Carbajal of rural Jay created the “Bring ALDI To Grove, Oklahoma” page on Facebook in hopes of convincing company officials to build a store in northeast Oklahoma.

Currently, Carbajal and others who shop at ALDI must do so either in Joplin, Mo., or Siloam Springs, Ark.

Since starting the page, more than 660 people have “liked” the page. Carbajal has also received an email from company officials encouraging her efforts and telling her the request has been “forwarded to the appropriate department for review.”

“I saw another community do this to bring a Tractor Supply store to their community,” Carbajal said. “I thought I should do this for ALDI to see if there was enough interest (in the area).

Why ALDI

Carbajal has shopped at ALDI for more than four years. She said prices for items initially drew her to the store, but the quality of the food available made her stay.

She said she is able to feed her family of five, which includes two tweens and one teen, with less because of ALDI’s prices.

ALDI is described as "a discount grocery chain that operates over 1,200 stores in 32 states... through a select assortment and convenient grocery shopping approach, we're able to offer our customers the highest quality everyday items at the lowest possible prices."

Using Social Media

ALDI’s spokesperson, Natalie Soper, said using social media to express an interest in ALDI’s is not unusual. She said Carbajal’s request has been forwarded to the company’s real estate team for review.

“We are lucky to have loyal fans who are eager to have an ALDI located near them,” Soper said. “We receive several requests on our Facebook page that we share with our team including members of the ALDI real estate team.”

Soper said there are many factors which are taken into consideration with the company when picking a new location for an ALDI store. It includes population density, proximity to competition, cost of property and traffic patterns.

“We want to be conveniently based where ALDI shoppers are located,” Soper said. “We prefer to build and own our stores, but in places such as the northeast, the ability to purchase and build is more limited, so we will often lease in those instances.”

ALDI currently has 16 stores in Oklahoma, located throughout the state, Soper said, and the chain anticipates opening at least 80 new stores across the country, each year.

For more information, or to find out more about Carbajal’s efforts, visit http://bit.ly/aldigrove.

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